The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly

51WNrPap8QL. SL160  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly

  • ISBN13: 9781596592902
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process…. More >>

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly


Online Education: Is It for You?

41Cdk6B iUL. SL160  Online Education: Is It for You?

Product Description
The internet has always been referred to as the “information highway” and now many colleges and universities are accessing those roads to provide degrees, professional certificates and personal enrichment courses. Many people think about online education, but do not know where to start. So how do your select the best program? And then once you have chosen the program, what will make you a successful student? Is online education really for you? This “how to” guide will give you the necessary information that is simple to follow and will assist you in becoming a successful online student. As “informed consumers”, you can then best determine yourself which program is for you, and actually make your dreams come true!… More >>

Online Education: Is It for You?


The Self-Help Group Sourcebook: Your Guide to Community & Online Support Groups

41Z9PHAQR9L. SL160  The Self Help Group Sourcebook: Your Guide to Community & Online Support Groups

Product Description
The 7th edition of this guide provides information on over one thousand national, international, model, and online “self-help” support groups for most any illness, disability, addiction, bereavement situation, parenting concern, caregiver, abuse, or other stressful life situation. Includes chapters on: how to start a community mutual aid self-help group; finding and forming online groups; local self-help group clearinghouses worldwide; understanding the value and dynamics of groups; and reviews of empirical research studies done of self-help groups. Has both a keyword index, and a separate group name index. Foreword by the late Dr. Alfred Katz, U.C.L.A. departments of Medicine, Public Health, and Social Welfare. Introduction by Dr. Phyllis Silverman, Dept. of Psychiatry, Harvard University…. More >>

The Self-Help Group Sourcebook: Your Guide to Community & Online Support Groups